Kolache Roadhouse Concept
A revolutionary 24/7 quick service restaurant concept combining Texas-style kolaches and premium burgers, with a scalable franchise model for the South/Southeast US market.
The Problem
The Kolache (a savory or sweet filled pastry) was born in West, Texas from Czech immigrants that settled there in the 1850's. These tasty treats have reached a cult-like legendary status in Texas, and the shops that offer them often sell out early in the day. This leaves a large gap in the market for people wanting a quality Kolache for dinner or as a late-night snack.
Our Solution
The Kolache Roadhouse fills a market gap by providing Kolache and Burgers 24x7 in a Quick Service Restaurant (QSR) format, where nothing like that exists today. The extended hours directly meet the needs of shift workers, college students, and families looking for a quick quality Kolache made in the Texas tradition.
Concept Highlights
Always Open
Serving customers around the clock to maximize revenue and market reach
Dual Concept
Combining premium burgers and authentic kolaches for broader appeal
Locations by Year 5
Aggressive but achievable expansion through company-owned and franchise locations
Store-Level Margins
Premium pricing strategy and efficient operations driving strong profitability
The Unique Advantage
A 24x7 Kolache and Hamburger QSR concept leveraging a Texas origin is unique, with very few QSRs even offering 24x7 service. The nature of how Kolache is made, think donut shops, requires an early start, so staffing for full operations 24x7 is a natural fit. Our flagship store will be a walkup with drive-through access, allowing us to perfect the flavors, operations, and economics before scaling.
Capital-Efficient Approach
Our capital-efficient approach to the QSR market starts with a single flagship location validating our 24/7 dual-concept model before rapid expansion. The strategy continues with a small number of company-owned stores optimizing operations and unit economics. Finally, the founders will leverage a franchise model to accelerate growth throughout the Texas market, creating multiple revenue streams with minimal capital requirements.
Growth Strategy
Our growth model balances company-owned expansion with franchise development to optimize capital efficiency and market penetration. Phase 1 (Years 1-2): Focus on company-owned store perfection, build brand recognition in Texas market, and optimize menu and pricing strategy. Phase 2 (Years 3-5): Launch franchise program in Texas, continue company store expansion, and develop multi-unit franchisee relationships.